McLaren files trademarks for Remuera and Muriwai — Motor1
In the United Kingdom, McLaren has filed applications to register the Remuera and Muriwai trademarks, linked to the early years of the company’s founder Bruce McLaren in New Zealand. Applications have also been filed in the European Union, Motor1 reports.
Applications do not confirm the arrival of new models
The applications with the UK Intellectual Property Office were filed on September 21, 2026, one day before the presentation of McLaren’s new wordmark. The company did not link the names Remuera and Muriwai to a specific model, emblem or program.
The confirmed change is the update of the wordmark itself. It was created based on the sign above the McLaren family garage in Auckland. The new mark also references the McLaren International logo with the Speedmark, introduced in 1981, and is an update of the visual identity rather than a complete abandonment of it.
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The names are connected to Bruce McLaren’s biography
Remuera is an Auckland suburb where Bruce McLaren grew up. His parents, Les and Ruth, ran the family garage there, and its sign became the source of inspiration for the new rendering of the brand name.
The name Muriwai is connected with another episode of his life. In 1952, when McLaren was 15, he made his competition debut in a hill climb near Muriwai Beach. He drove an Austin Ulster that his family had prepared in the garage in Remuera. McLaren later named his home in England after this beach.
In the UK register, the Muriwai application is numbered UK00004449263, while the Remuera application is numbered UK00004449264. McLaren has retained the Speedmark, papaya color and Speedy Kiwi emblem in its identity.
